
What does it truly take for individuals and teams to achieve sustained excellence - not just performance peaks followed by plateaus? It’s a question that for years, independently captured my attention and that of my now partner in love and life, Yamila. Though our paths began worlds apart, we found ourselves drawn together by an unwavering belief in what people are capable of when they set their sights on greatness. It’s that shared obsession with understanding and unlocking human potential - one that’s fueled not just by professional curiosity, but by countless late-night conversations and shared dreams between me and Yamila that culminated in the creation of Performance Unleashed.
For me, the seeds were planted on the battlefield while serving in the elite U.S. Army’s Special Operations Command, where I witnessed ordinary people accomplish the extraordinary. Later, as a CEO of multi-million-dollar companies, I encountered another level of performance under pressure. While pursuing my doctoral degree in business administration with a focus on organizational behavior, I wanted to understand the foundation of high performance. What distinguishes a high performer from the rest? Studying the literature on human behavior only deepened my understanding of how trust, emotions, personality, and IQ influence outcomes. That research sparked a lifelong quest to understand how we can all thrive through adversity - not just endure it.
For Yamila, the inspiration came from her rapid ascent into leadership. Her story is one of courage and early responsibility - stepping into the workforce at 14 to help support her family. By the age of 18, she was leading her first team and spent the following 30+ years climbing the ranks as a senior executive in the male-dominated technology industry. Leading global teams and driving innovation became integral to her career, but so did her mission to empower others - especially those breaking barriers like she had done - embracing resilience, transformation, and defiance of conventional limits.
When our worlds finally met, I was excited to share my life’s work and years of research with Yamila. Although our journeys were different, we found joy and inspiration in comparing notes and dissecting what distinguished high-performers from their peers and what behaviors helped sustain that level of performance. Our living room couch became a think-tank with our shared values - commitment, curiosity, growth, giving back and never settling for “good enough” - as the foundation. What emerged was a vision to help others find their own pathways to sustained excellence.
Performance Unleashed is the result of that vision: a tapestry woven from decades of hard-won lessons, failures, and triumphs. More than a book, it’s our heartfelt invitation to you. Rethink your limits. Transform the way you approach success. Unlock the potential you may not even realize you have. If we’ve learned anything from our journeys, it’s this: sustained excellence isn’t about the talent you’re born with but about the behaviors you build. It’s an art that anyone can master, with the right guide and a willingness to embark on the journey. We wrote Performance Unleashed to walk that path with you.
At the heart of the book lies the 7R² Framework™, a revolutionary system designed to transform how individuals and teams approach sustained performance excellence. The 7R² Framework™ emphasizes that excellence isn’t accidental - it’s engineered through deliberate, strategic actions and mindset shifts.

fuels consistent learning and growth, providing the raw knowledge you need to
evolve.
encourages ongoing
innovation, ensuring you stay ahead in an ever-changing landscape.
helps you recover and grow stronger from setbacks,
keeping you in the game
longer.
empowers you to think
critically and make better decisions, even under
pressure.
ensures constant progress by enabling you to adjust
strategies thoughtfully and effectively.
embed high-performance
habits into your daily life,
turning exceptional results
into your new normal.
ties everything to real-world outcomes, ensuring your
efforts create tangible
impact.
Together, these principles create a feedback loop where each success builds on another, making elite performance scalable and sustainable.
But this isn’t a one-size-fits-all model. The beauty of the 7R² Framework™ is its adaptability - it’s universal in principle but personal in practice. Whether you’re leading a business, managing a team, or pursuing personal goals, the actionable tools in this book will help bridge the gap between where you are and where you want to be.
With insights drawn from years of research, real-world testing, and a lifetime of collective experience, we’ve created Performance Unleashed to be your blueprint for mastering the art of sustained excellence.

Driven by a lifelong mission to help others unlock their fullest potential, Chris brings a combination of extraordinary experiences to his roles as author, mentor, and thought leader. A decorated combat veteran of the US Army’s elite Special Operations Command, Chris learned firsthand the disciple required to lead high-performing teams under pressure. His time on the battlefield sharpened his resilience, while his success as a CEO and serial entrepreneur showcased his ability to innovate and lead in dynamic industries.
Chris’s academic achievements further set him apart. With a doctoral degree in business administration focusing on organizational behavior, Chris studies human behavior and the effects of negative emotions on performance. He merges rigorous research with real-world application. Today, he channels his expertise as the Director of Research for the Central Florida Tech Grove at the University of Central Florida—a cutting-edge innovation hub funded by multiple Department of Defense agencies. Chris combines all these experiences to foster breakthrough thinking in leadership, grit, and resilience, inspiring others to pursue sustained excellence.

Yamila embodies what it means to break barriers and push boundaries. At the age of 14, she entered the workforce in order to support her family. At just 18, she launched her leadership journey, leading her first team and learning from experience. She has since risen through the ranks of the technology industry to become a seasoned global executive with over 30 years of experience. Her career is marked by spearheading organizational transformation, fostering innovation and driving large-scale technological change.
A board member for both the Hispanic Technology Executive Council and Operation Literacy, Yamila is a passionate advocate for empowering underrepresented voices. Her accolades include induction into the HITEC Hall of Fame and numerous awards that recognize her groundbreaking leadership and contributions to STEM fields. With a relentless belief in the art of the possible, Yamila champions growth, learning, and the pursuit of excellence in individuals and teams alike.
Together, Chris and Yamila bring a unique blend of expertise, forged through decades of complementary experiences. Their shared passion for empowering individuals and building high-performance teams forms the foundation of Performance Unleashed. With this book, they combine their insights into a practical, actionable guide designed to help you achieve new heights of personal and professional success.